Which of the following is NOT a key component of an AML program?

An effective Anti-Money Laundering (AML) program typically includes several critical components designed to prevent, identify, and report potential money laundering activities. Risk assessment procedures are essential as they help organizations evaluate and understand the risks associated with their operations, enabling them to implement appropriate measures. Employee training is also crucial, as it equips staff with the knowledge to recognize and appropriately respond to potential money laundering signs. Additionally, robust reporting systems for suspicious activities are foundational to an AML program, as they ensure that any red flags or unlawful behaviors are documented and reported to the relevant authorities.

In contrast, marketing strategies do not pertain to AML programs. While marketing strategies focus on promoting products or services and enhancing a company's public image, they do not contribute to the design or execution of measures aimed at combating money laundering. Therefore, this distinction clarifies why marketing strategies are not a key component of an AML program.